Venue booking software for country houses and estatesWe bring the booking. You keep the guest.
We put pages on your domain that rank for the searches your guests make, we pay to send traffic to them until they rank on their own, and we take 15% of what they book, 8% on bookings from your own traffic. Nothing to install, nothing up front, live in 24 hours.
Or see it working now: Ballinderry Park’s configurator
While you read this
An enquiry becomes a deposit.
The website captures it, the quote prices it, the guests plan it, the payment closes it. On your domain, in one system.
- Enquiry
- Quote
- Guests
- Deposit
- 9.6×
- Return on ad spend
- Ballinderry Park, first year
- 92%
- Enquiries direct
- not via Booking.com or Airbnb
- €269k
- Booked in six months
- 63 events, March to September 2026
- 65%
- Quote to booking
- on quotes sent from Steward
Running today at Ballinderry Park, Co. Galway and Temple House, Co. Sligo.
What Steward is
Steward is venue booking software for country houses, estates, castles and wedding venues in Ireland and the UK. It puts a booking website with live-priced configurators on your own domain, turns enquiries into quotes guests can pay a deposit on, and runs the CRM, calendar and staged payments behind them. We run the Google Ads that bring the guests. You keep the domain, the Stripe account and the guest.
How it works
Three things. In that order.
Your site stays your site. We become the buttons, then the pages, then the number on the dashboard that says it worked.
Your buttons
Point your domain at Steward. A share of your visitors, you choose how many, see our booking flow behind your existing buttons. Everyone else sees your site untouched, so the lift is a fact, not a claim.
Pages that rank
We build the pages you don't have, for the searches your guests make: hen weekends, corporate retreats, exclusive use. On your domain. We pay for the ads until they rank on their own.
15% of what we bring. 8% of the rest.
If the guest came through a Steward ad or campaign, we take 15% of the whole booking. If they found you some other way and booked through your Steward booking system, it's 8%. No setup fee, no monthly fee.
Who it is for
Built for the estate that is the whole product.
Not a hotel. Not a holiday let. A house, a lawn, a long table and a group that wants all of it. Every part of Steward assumes that.
Wedding venue software that turns a website form into a €30k booking.
A wedding configurator prices the day live. The quote is in the couple's inbox in minutes. A deposit link holds the date. Then the guests plan their own rooms, meals and the morning after.
Booking software for houses that sell the whole place at once.
Country houses, estates and castles that take one group at a time: a wedding, a retreat, a family reunion. Steward sells the whole house on your own domain, with a live price, and blocks every room on every channel the moment the deposit lands.
Retreat booking software for midweek, exclusive use and one invoice.
Teams build their own offsite, see the per-person price and book it. Monday to Thursday, the quietest days on most estates, become the best margin.
Group accommodation booking software for whole-house weekends.
Hens, stags, big birthdays and reunions book the house direct, split the bill between themselves, and add the hot tub, the chef and the bonfire before they arrive.
“They filled our pipeline with €500K worth of leads in two months.”
The experiences network
Upsells your guests will thank you for.
Steward comes with the people every group wants in the house: tutors, chefs, craftspeople and retreat leaders we already work with. Any estate on the platform adds them to a package in one click, and the margin is the estate’s.
Murder mysteryBallinderry's most-booked evening—
Cocktail making15 guests · €35 a head—
WoodworkingEoin Reardon · provider confirms in Steward—
The platform
One system for the whole estate. Every screen earns its place.
Grouped the way the product is: Sales, Operations, Setup, Insights. One login, one customer record, one calendar underneath all of it.
A venue booking website that sells the estate, not a room grid with your logo on it.
15 tools in the platform. Hover to pause.
Demand, built in
Most of it direct. None of it missed.
Search, ads and social pour into your own site, where the guest books and stays yours. The marketplaces stay connected for the quiet weeks and trickle into the same calendar. Every euro lands in your own Stripe account.
Google, Instagram, Meta, and the guests who came before
Flagship case study
Ballinderry Park, Ballinasloe, County Galway.
A Georgian estate that rented its own demand back from the marketplaces. We rebuilt the site around conversion, put the whole operation on Steward and pointed the demand at weddings, retreats and group stays. Live since March 2026.
Why direct
Every booking through a marketplace costs you the commission and the guest.
Booking.com and Airbnb take around 15% of a room night and keep the relationship. Steward takes 15% of the whole weekend it brought you and 8% of the ones you brought yourself, on your own domain, and you keep the guest, the website, the CRM and the calendar.
Questions
Steward, in plain terms.
More detail on the platform, the venues it is built for and our guides.
- What is Steward?
- Steward is venue management and booking software for country houses, estates, castles and exclusive-use wedding venues in Ireland and the UK. It runs the booking website on the venue's own domain, the quotes, the CRM, the calendar and the payments, and the Steward team runs Google Ads to bring the guests.
- Who is Steward for?
- Venues that sell the whole place to one group at a time: wedding venues, country houses and estates, castles, corporate retreat venues and large houses for group stays. It is not built for hotels selling single rooms.
- Is Steward a marketplace like Booking.com, Airbnb or a wedding directory?
- No. Guests book on the venue's own website, pay into the venue's own Stripe account and become the venue's customer. Steward sends traffic to the venue's site rather than listing the venue on a Steward site.
- Do I have to replace my website?
- No. Steward can run booking pages on your existing domain alongside the site you have, and you choose how much of your traffic sees the Steward booking flow.
- Does it work with Airbnb and Booking.com?
- Yes. You can keep your marketplace listings. Steward's calendar imports and exports their calendars by iCal, so a direct wedding booking blocks the dates everywhere.
- Where can I see it working?
- At ballinderrypark.com in County Galway, where Steward was built, and at Temple House in County Sligo. The booking configurator at ballinderrypark.com/book is the live demo.
- Who is behind Steward?
- Steward is a trading name of Kraft Agency Limited, a company registered in Ireland (CRO 681636). It was built at Ballinderry Park by the people who run the house.
Live on your domain in 24 hours.
Sign up, connect Stripe, point the domain, choose your split. We build the pages, we pay for the traffic, and you see both versions of your site side by side. 15% on bookings we bring you, 8% on your own traffic, nothing else.